Evergreen and Everlasting!
Believe it or not, there was life before social media and email. Some of you might remember those days fondly! Rumor has it, there was even life before television, radio, and phones. There was a time when none of the modern-day communication devices that we are all so addicted to existed. And yet, even then, human connection still prevailed. Our sphere of influence was just a lot smaller than it is today. Selling products or services was based on the principles of good old-fashioned trust and likability.
Here’s a perspective: that old fashioned principle has not gone away. Your reach maybe broader, but people still need to like you and they still need to trust you. You just have more ways of expressing who you are to the people you want to influence.
The highest paid athletes, fashion designers, models, and actors know their value does not just stem from their talent. Instead, it stems from their connection with their audience. This principle is one we should all adopt in business and in life. As much as we want people to appreciate our brains, beauty, and talent, its more important that we create personal connection that reminds our audience of their own brains, beauty, and talent.
So please, when you are trying to grow your sphere, create a strategy that reaches your audience in a personal way. Technology can never replace personal connection – it is evergreen.