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Evergreen and Everlasting!

Evergreen and Everlasting!

Evergreen and Everlasting is not about highs and lows. It is a constant, steadfast line of interest that you can count on always being pertinent in your marketing strategy.
 
So, what’s not evergreen? Here are some examples:
 

  • Holiday videos
  • Birthday celebrations
  • Anniversaries
  • Promotions
  • Announcements

 
I mention this because we all tend to have knee jerk reactions at the start of a new venture or when business is down.  Don’t fall for the dangling carrot!  These reactions tend to be costly. Like spending an exorbitant amount of dollars to produce and promote a Christmas video…
 
Don’t do it!
 
Pause.
 
Take a moment to reassess.  Reflect on what works and what’s not working. No matter your business, your mission, or your cause, you need to have content that will always be a helpful resource to your audience.
 
Social media marketing is like running a marathon, or getting married. You must be committed and be in it for the long haul. Only posting trends, current sales, or holiday videos is like running a 5K or taking home a one night stand.  High impact results, then we move on.