Evergreen and Everlasting!
There is no one-size-fits-all marketing strategy. Regenerating content is not the answer – even if it contains universal truths that pertain to your industry. Sure you can edit generic content to match your branding standards, but canned content should never dominate your marketing strategy.
Authenticity is so important, and time spent on your social media marketing plan is also so important. It is the only way to get who you are across to people beyond your existing sphere of influence.
You can pull ideas from other creators but do not copywrite. Besides the potential legal repercussions, people will notice, and it’s not a good look.
In fact, I know of two shops within a 20-mile radius. Both have the same customer base. Both have been open for a few years. Shop #1 has had the same brand since the start. Shop #2 has recently relocated and rebranded. The revamped logo and shop aesthetic are strikingly similar to Shop #1. Even if it was unintentional – which I believe it was – DO YOUR MARKET RESEARCH.
I myself had to apply my own principle when creating Dandelion. I did my research and found there are many other marketing agencies with the word Dandelion in their name. As it turns out, Dandelion is a term often used in marketing because of its expansive reach and its unknown final destination. Yet it grows.
Even though there are several “Dandelion” marketing agencies, we vary. We are located in different states. And we do not have the same branding imagery, color scheme, or identity.
I chose the name because I was very much in love with the name Dandelion, all that stands for beyond marketing, and the beautiful memories I have of them as a little girl.
Back to the point: you can always regenerate content you created. You can sprinkle in similar canned content here and there. Just make sure it doesn’t dominate and wash out the authentic content you have created.