Evergreen and Everlasting!
If you can collaborate, do it. When it comes to social media, events, podcasts, newsletter, campaign, emails, wherever there is an opportunity to partner with another business explore it. Don’t look at them as a threat, but as a vehicle for additional exposure and the ability to reach a new audience. Just make sure it makes sense.
This seems simple enough. However, I have seen many businesses look at anyone in their field as a threat, preferring got stand alone.
Think about data collection today. We know that first party data is the best data. A great example I read about in the tech world is virtual gamers. Now I don’t know much about gamers who live in an alternate universe, they create their characters and interact with other characters (I think!). The company who created this world has your data, but they only know so much. If they partner with another company that is able to show additional information about someone with your profile, they know what type of experiences to add to your virtual reality. This is called data collaboration in the digital world.
This transcends to all collaboration. In the real estate world, there is data collaboration in the traditional sense. Real estate agents work with mortgage lenders, insurance providers, inspectors, contractors to help elevate their business, and they all do the same with each other. There is not one conductor.
Same can go for fashion, law, finance, music, science, food, and everything else in the world. So, in business, especially when starting off, find out who you can collaborate with to help elevate your exposure and reach. And for those who are well- established, I say, always reach back. It will only provide you more momentum. the ability to make the loudest cries of success.”