SOCIAL MEDIA PACKAGE
The key to leveraging your story is knowing who your followers currently are, and the ones you want to reach. We provide strategic planning so you know which social media outlets are best for your business.
Your personal or business strategy is a fluid plan and never set in stone. In this ever-evolving arena, we stay current and creative, adapting and leading the market to new ways of connecting you to your audience.
Social Media Advertising
While organic reach is the best way to connect, you can generate leads and loyalty through paid for advertisement as well. These are unique campaigns verse the paid per click ads you see on google.
Social media provides the ability to target and grow your audience. Instead of targeting the search, you can target the searcher. Our social media strategists can create and execute these unique campaigns across the various platforms: LinkedIn, Facebook, Twitter, Instagram, Pinterest, YouTube, Tik Tok and Snapchat.
By doing this you can get quick exposure to drive the results you are looking to create brand awareness, lead conversion, influence, engagement and/or follower growth.
Our strategy is custom to you. So we will be meeting with you on a weekly basis to make sure we are always heading down the right path.
With nearly 3 billion users, Facebook is still the leader in the social media pack. If you already have a business page, we make sure it covers the basics:
- Brand Exposure
- Description of your business, product or statement
- Unique username
- Distinct page roles
- Includes a call to action
- Page tabs are organized
- Your page is verified
If you don’t, we will create the page for you. The most important marketing tool to have on your page is a CALL TO ACTION (CTA). The other important marketing tools to include on Facebook are videos and stories.
Instagram Engagement Marketing
Instagram is fast becoming a leader in the social media marketing. Your online presence is essential, and here you can take a more personal approach while still maintaining your privacy.
Tips to maximize your presence on Instagram:
- Know how often to post a photo
- Tell a story: highlight the narrative and keep content concise
- Be sure to have clear branding and messaging
- Use both video and photos for your posts – the higher the quality, the better
- Choose the right hashtags
- Use SEO to increase traffic on your page
- Use Instagram filters and third-party apps when necessary
- Partner with influencers to create brand authenticity
- Host an Instagram contest
- Convert your followers on Instagram to email subscribers
LinkedIn is the primary business-to-business platform and is critical to reach other professionals in your field. You can drive even more support by telling your story on this social platform, and maybe even grow your employees. Even here you need to focus on your goals, target and target your audience. LinkedIn has their own ways to advertise and share engaging content.
YouTube Video Content Marketing
YouTube is a great place to house your video content. You can also promote your business or products directly through your own channel or through the influence of other channels.
Top 10 things to know about YouTube:
- Create your channel, this is the host within that houses your video content.
- Post consistently
- Gear Up
- Copy What Inspires
- Short is Better Than Bad
- Keep It Simple
- SEO is Important
- Use Social
AND SO MUCH MORE
Additional services we can assist you with:
- Branding & Graphic Design
- Website Creation
- Direct Mail
- Email Campaigns
- Event Planning